Increased demand for voice search and artificial intelligence (AI), content clusters for SEO, smart chatbots and influencer marketing are just some of the latest trends on the market. Regardless of whether you're starting a new venture or refining your current strategy, this framework will ensure you go through the right steps. This "zealot checklist" is designed for a quick analysis of a broad range of business models to ensure your branding and marketing efforts have the impact you intend in...

With organizations struggling to acquire and retain top talent — resulting in massive recruitment costs, convoluted safety-net processes, and opportunities lost to competitors — it’s quite surprising to see both startups and large corporations alike undervaluing executive branding. And yet, 75 percent of all resignations are due to causes that managers could influence, like poor career advancement opportunities and misalignment with management and the work environment, according to Gallup.

SaaS (software-as-a-service) development has evolved significantly over the past decade. Traditional desktop applications move to the cloud, and iterate faster due to the limited nature of supported devices and open-source software teams have to maintain. Desktop applications can now be overcome easily with the adoption of the open-source Electron framework, wrapping around a hosted SaaS solution.

A Look Back at the Past Decade of Online Magazine Evolution, and Where Magazines Stand in an Age of Digital Transformation and Continuous Reader Engagement to Stay Relevant Online magazines, formerly referred to as “ezines” or “webzines”, have penetrated the digital space since the 90s, growing in popularity over the coming two decades.

How does one become more confident in their coding abilities? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Mario Peshev, CEO of DevriX and SME Digital Consultant, on Quora: Continuously writing code for many, many years. This is the main prerequisite — everything else is complimentary. But how do you gauge the quality of your code?

Whether preparing for a peak season like the December holidays or an industry-defining event like New York Fashion Week, magazines in every sector plan strategic campaigns for various reasons with the aim to generate large volumes of traffic. Case in point: Adobe Analytics reported a record $108.2 billion in online sales alone throughout November and December, with $7 billion spent on mobile devices on Black Friday. And that's merely a fraction of the global pool of digital goods. Statista...

Increasing traffic is key to converting more visitors to leads (and consecutively, customers) or generating some extra ad revenue. Monetization and ad platforms occasionally come with minimum traffic requirements, hence the need for regularly boosting numbers through genuine organic campaigns, promotional pieces, partnership opportunities and other techniques combined with sponsored publications for maximum impact. Higher traffic also results in a better overall visibility, lower bounce rates,

Best-case scenario, Microsoft will give (almost) complete control to GitHub, let it operate as-is, and collect the profits at the end of the day. Lots of people are not aware that LinkedIn is owned by Microsoft. The acquisition was reported across major tech sites and startup magazines - but not prominently featured across the network.

Success becomes a lot harder if you have these 15 traits Opinions expressed by Entrepreneur contributors are their own. Several years ago, we rented an office in a co-working space. Most networking and training activities happened on-site or in partner community spaces, crowded with self-proclaimed entrepreneurs. Working regularly from coffee shops for nearly a decade now also gave me an opportunity to meet solopreneurs and fresh business owners who dreamed big. Seeing startups fail weekly...

Skype did suffer from Microsoft’s acquisition in the short-term. 3rd party users relying on different clients were kicked out of their corresponding platforms. This impacted IT departments using Pidgin, Miranda, or imo by connecting different applications relying on various protocols. Mobile users were abandoned for nearly a year - following a rebuild on both desktop and mobile and launching the web version of Skype. Skype for Business is a separate suite which isn’t compatible with their standard...

Was Microsoft's acquisition of LinkedIn a success? originally appeared on Quora, the place to gain and share knowledge, empowering people to learn from others and better understand the world. You can follow Quora on Twitter, Facebook, and Google Plus. * Skype was acquired for 32 times their operating profit. * Nokia was assimilated with innovation suppressed at the same time. When was the last time you saw someone using a Nokia device? Skype did suffer from Microsoft's acquisition...

How do I get a job in a company when all companies ask for work experience? 1. Find companies looking for interns or entry-level roles. Some companies are actually looking for entry-level roles or offer regular internships. This is a wonderful starting point for many. A couple internships with glowing references may be acceptable for a junior job later on. 2. Apply for other jobs anyway.

I rely on a network of geeks combined with a list of resources that I follow closely to stay up to date as a developer. I spend six to ten hours on reading and R&D weekly in order to keep up to speed with the latest in tech. Here are some of the main channels I use. Community Membership

In order to increase your programming knowledge, the two most important things you need to understand first are: > Your job cannot teach you everything. Learning through pet projects and continuous reading and practice is extremely important - especially over the first 5–8 years. > Programming is a craft that relies on hundreds of parallel activities - understanding computer architectures, ...

Since computer technology evolves so rapidly, does it matter if you have 5 or 15 years of experience as e.g. software developer? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Mario Peshev, CEO of DevriX, on Quora: New programming languages, frameworks, and libraries pop up all the time. That's fine and the market is broad - some of them pick up and become popular while most can't get traction...

LinkedIn provides a vast set of internal tools for building one’s profile. Make sure you fill out all areas and provide enough value in order to demonstrate your skills and qualifications in the best possible manner. Browse a few profiles of industry leaders and influencers in your field.

Digital marketing is a fairly new field which aims to improve the digital presence of a business and support the brand across different digital outlets (also transferring to the offline world). One of my favorite resources covering the entire scope of marketing in large organizations is Chief Marketing Officers at Work by Josh Steimle. The book contains 29 interviews with CMOs at some of the leading brands out there, including GE, Spotify, Target, The Home Depot and Harvard Business School.

What are some green flags in a job interview? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world. A learning mindset. All jobs require some sort of training and onboarding contingent on an open mindset and willingness to learn and adapt to a new environment. Familiarity with the company. Instead of applying the “shotgun approach” by pitching your CV to 50 companies, pick 2–3 and apply carefully. Study the

Niels Bohr once said, “An expert is a man who has made all the mistakes which can be made, in a narrow field.” Career growth in software engineering (and many other areas) is determined by the depth of knowledge and the breadth of expertise. A project can scale both horizontally, and vertically - which requires a different set of skills and experience in practical applications following both patterns.

Since computer technology evolves so rapidly, does it matter if you have 5 or 15 years of experience as e.g. software developer? New programming languages, frameworks, libraries pop up all the time. That’s fine and the market is broad - some of them pick up and become popular while most can’t get traction. Computer technology, on the other hand, doesn’t...