Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates for its search result pages, but high engagement helps publishers in plenty of other ways, including: • A larger following across social channels and email Inventing "sticky" features around top quality content can get your readers to stay on your site longer – and should be part of your engagement strategy

My background is in tech and I’ve fully emerged myself in the world of digital innovations for over two decades now. This awe of the latest gadgets and innovative tools grew as an inseparable part of mine, slowly and certainly turning me to a slave of power outlets and 4G connectivities wherever I go. And I always get fascinated whenever I read a modern story of users who never owned a smartphone or technicians who refuse to switch to laptops and increase their mobility. But instead of tormen

Entrepreneurship is often portrayed as a medium to market domination and overtaking your competitors. But if we take a closer look at the global consumer market, we’ll quickly find out a myriad of contradictory arguments. Ray-Ban, Chanel, Prada sunglasses are all made by the same brand. Fast food chains owned by PepsiCo serve Coca-Cola drinks in dozens of markets. Instead of focusing your energy on combating other businesses in your industry, here’s why partnering up with your competitors can

The global business ecosystem reported a mostly uneventful year in a healthy market with inflation comparable with the past few years. With an annual rate of 2%, inflation forecasts from Statista predict an ongoing rate of 2% to 3% over the next 5 years. However, 2020 doesn’t look so reassuring. And how could it? The trade war with China is breathing down the manufacturing industry. Stock deviations are yet to be predicted. The 2020 presidential election may lead to unpredictable surprises simi

The current mantra is, “Everyone should learn to code.” The problem is most people interpret that to mean “Everyone should become a programmer.” Like many professions, programming takes a certain combination of talent and skills that not everyone possesses. For example, when I (Cal) was younger, I decided I wanted to learn to play the guitar. My parents bought me one, and I started to take lessons. It lasted about four weeks. I had a guitar. I could hold a guitar. I could strum the strings. I

Scalability is an initial, often uncompromisable goal for growing businesses, which is why seasoned entrepreneurs spend plenty of time refining their business plans before launching new layouts or viral initiatives for their media outlets. This includes everything from legal and accounting through marketing channels to the underlying technology stack. Launching a new business on an enterprise-grade platform is an overstretch. You pay hefty license fees for negligible traffic, often combined wi

My baby girl just turned a year and a half and I was fortunate enough to see her first moves, how she crawled her way around the living room, her first piece of broccoli and her first steps. Working as an entrepreneur requires hourly workweeks that are double, and sometimes beyond, what is considered a full-time job. And balancing family life with a baby and running a business is not the type of endeavor you can plan for. Unlike the rest of your business planning, estimates and milestones are v

As an entrepreneur or leader, you’ll have to make many decisions regarding your business. Although some choices will be easy to make, others can be downright overwhelming. You want to do what’s right for you and your company, but you don’t want to overthink yourself into a state of panic. To find some better approaches to decision-making, we asked a panel of Young Entrepreneur Council members the following question: Q. What is the best way to make solid decisions without stressing yourself out

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities, and constant innovation in a red ocean of ad networks, browser updates, malicious iframes, and ad blockers. Publishing, as a craft, hasn’t changed significantly in its nature. But technology plays an integral role in the overall success

Career paths at corporations frequently assume that we are all the clones of Agent Smith from The Matrix, pieces of a well-known puzzle with a finite set of instructions. You study CS, apply for an internship, push hard, and make it through to an entry-level role. Past the mid-level and senior gigs, you can either take the architect route or switch to the dark side and suit up for your technical manager’s interview!

The publishing landscape has evolved significantly over the past decade. Yet, WordPress continues to be the go-to CMS choice for online magazines and corporate blogs. According to W3Techs, WordPress is used by . The platform has been acquiring 2 percent on average over the past eight years. Both digital magazines and small business websites have contributed to the ongoing growth, closely competing with other hosted website builders and occasionally, CMS platforms such as Drupal or Joomla. So,

Increased demand for voice search and artificial intelligence (AI), content clusters for SEO, smart chatbots and influencer marketing are just some of the latest trends on the market. Regardless of whether you're starting a new venture or refining your current strategy, this framework will ensure you go through the right steps. This "zealot checklist" is designed for a quick analysis of a broad range of business models to ensure your branding and marketing efforts have the impact you intend in...

With organizations struggling to acquire and retain top talent — resulting in massive recruitment costs, convoluted safety-net processes, and opportunities lost to competitors — it’s quite surprising to see both startups and large corporations alike undervaluing executive branding. And yet, 75 percent of all resignations are due to causes that managers could influence, like poor career advancement opportunities and misalignment with management and the work environment, according to Gallup.

SaaS (software-as-a-service) development has evolved significantly over the past decade. Traditional desktop applications move to the cloud, and iterate faster due to the limited nature of supported devices and open-source software teams have to maintain. Desktop applications can now be overcome easily with the adoption of the open-source Electron framework, wrapping around a hosted SaaS solution.

A Look Back at the Past Decade of Online Magazine Evolution, and Where Magazines Stand in an Age of Digital Transformation and Continuous Reader Engagement to Stay Relevant Online magazines, formerly referred to as “ezines” or “webzines”, have penetrated the digital space since the 90s, growing in popularity over the coming two decades.

How does one become more confident in their coding abilities? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Mario Peshev, CEO of DevriX and SME Digital Consultant, on Quora: Continuously writing code for many, many years. This is the main prerequisite — everything else is complimentary. But how do you gauge the quality of your code?

Whether preparing for a peak season like the December holidays or an industry-defining event like New York Fashion Week, magazines in every sector plan strategic campaigns for various reasons with the aim to generate large volumes of traffic. Case in point: Adobe Analytics reported a record $108.2 billion in online sales alone throughout November and December, with $7 billion spent on mobile devices on Black Friday. And that's merely a fraction of the global pool of digital goods. Statista...

Increasing traffic is key to converting more visitors to leads (and consecutively, customers) or generating some extra ad revenue. Monetization and ad platforms occasionally come with minimum traffic requirements, hence the need for regularly boosting numbers through genuine organic campaigns, promotional pieces, partnership opportunities and other techniques combined with sponsored publications for maximum impact. Higher traffic also results in a better overall visibility, lower bounce rates,

Best-case scenario, Microsoft will give (almost) complete control to GitHub, let it operate as-is, and collect the profits at the end of the day. Lots of people are not aware that LinkedIn is owned by Microsoft. The acquisition was reported across major tech sites and startup magazines - but not prominently featured across the network.

Success becomes a lot harder if you have these 15 traits Opinions expressed by Entrepreneur contributors are their own. Several years ago, we rented an office in a co-working space. Most networking and training activities happened on-site or in partner community spaces, crowded with self-proclaimed entrepreneurs. Working regularly from coffee shops for nearly a decade now also gave me an opportunity to meet solopreneurs and fresh business owners who dreamed big. Seeing startups fail weekly...