2019 Is Just Around the Corner -- Have You Realigned Your Marketing Strategy Yet?

Increased demand for voice search and artificial intelligence (AI), content clusters for SEO, smart chatbots and influencer marketing are just some of the latest trends on the market. Regardless of whether you're starting a new venture or refining your current strategy, this framework will ensure you go through the right steps. This "zealot checklist" is designed for a quick analysis of a broad range of business models to ensure your branding and marketing efforts have the impact you intend in...

5 Reasons Why Executive Branding Will Skyrocket Your Recruitment Efforts

With organizations struggling to acquire and retain top talent — resulting in massive recruitment costs, convoluted safety-net processes, and opportunities lost to competitors — it’s quite surprising to see both startups and large corporations alike undervaluing executive branding. And yet, 75 percent of all resignations are due to causes that managers could influence, like poor career advancement opportunities and misalignment with management and the work environment, according to Gallup.

Framework & Language — Top 5 Things for Software Developers to Consider in SaaS

SaaS (software-as-a-service) development has evolved significantly over the past decade. Traditional desktop applications move to the cloud, and iterate faster due to the limited nature of supported devices and open-source software teams have to maintain. Desktop applications can now be overcome easily with the adoption of the open-source Electron framework, wrapping around a hosted SaaS solution.

How To Become A More Confident Coder

How does one become more confident in their coding abilities? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Mario Peshev, CEO of DevriX and SME Digital Consultant, on Quora: Continuously writing code for many, many years. This is the main prerequisite — everything else is complimentary. But how do you gauge the quality of your code?

5 Website Strategies for Managing Traffic Spikes

Whether preparing for a peak season like the December holidays or an industry-defining event like New York Fashion Week, magazines in every sector plan strategic campaigns for various reasons with the aim to generate large volumes of traffic. Case in point: Adobe Analytics reported a record $108.2 billion in online sales alone throughout November and December, with $7 billion spent on mobile devices on Black Friday. And that's merely a fraction of the global pool of digital goods. Statista...

5 Strategies to Optimize a Media Site

Increasing traffic is key to converting more visitors to leads (and consecutively, customers) or generating some extra ad revenue. Monetization and ad platforms occasionally come with minimum traffic requirements, hence the need for regularly boosting numbers through genuine organic campaigns, promotional pieces, partnership opportunities and other techniques combined with sponsored publications for maximum impact. Higher traffic also results in a better overall visibility, lower bounce rates,

15 Traits of Failing s You Should Avoid

Success becomes a lot harder if you have these 15 traits Opinions expressed by Entrepreneur contributors are their own. Several years ago, we rented an office in a co-working space. Most networking and training activities happened on-site or in partner community spaces, crowded with self-proclaimed entrepreneurs. Working regularly from coffee shops for nearly a decade now also gave me an opportunity to meet solopreneurs and fresh business owners who dreamed big. Seeing startups fail weekly...

Was Microsoft's acquisition of LinkedIn a good move? | Opinion

Skype did suffer from Microsoft’s acquisition in the short-term. 3rd party users relying on different clients were kicked out of their corresponding platforms. This impacted IT departments using Pidgin, Miranda, or imo by connecting different applications relying on various protocols. Mobile users were abandoned for nearly a year - following a rebuild on both desktop and mobile and launching the web version of Skype. Skype for Business is a separate suite which isn’t compatible with their standard...

Was Microsoft's Acquisition of LinkedIn a Success?

Was Microsoft's acquisition of LinkedIn a success? originally appeared on Quora, the place to gain and share knowledge, empowering people to learn from others and better understand the world. You can follow Quora on Twitter, Facebook, and Google Plus. * Skype was acquired for 32 times their operating profit. * Nokia was assimilated with innovation suppressed at the same time. When was the last time you saw someone using a Nokia device? Skype did suffer from Microsoft's acquisition...

The Most Important Part of Your Tech Resume: Experience

Since computer technology evolves so rapidly, does it matter if you have 5 or 15 years of experience as e.g. software developer? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Mario Peshev, CEO of DevriX, on Quora: New programming languages, frameworks, and libraries pop up all the time. That's fine and the market is broad - some of them pick up and become popular while most can't get traction...

Is Digital Marketing a Worthwhile Career?

Digital marketing is a fairly new field which aims to improve the digital presence of a business and support the brand across different digital outlets (also transferring to the offline world). One of my favorite resources covering the entire scope of marketing in large organizations is Chief Marketing Officers at Work by Josh Steimle. The book contains 29 interviews with CMOs at some of the leading brands out there, including GE, Spotify, Target, The Home Depot and Harvard Business School.

8 Things Every Interviewer Is Looking for in a Job Candidate

What are some green flags in a job interview? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world. A learning mindset. All jobs require some sort of training and onboarding contingent on an open mindset and willingness to learn and adapt to a new environment. Familiarity with the company. Instead of applying the “shotgun approach” by pitching your CV to 50 companies, pick 2–3 and apply carefully. Study the

The Main Difference Between Junior Programmers And Senior Programmers

Niels Bohr once said, “An expert is a man who has made all the mistakes which can be made, in a narrow field.” Career growth in software engineering (and many other areas) is determined by the depth of knowledge and the breadth of expertise. A project can scale both horizontally, and vertically - which requires a different set of skills and experience in practical applications following both patterns.
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